RIF: Leading to Reading (2007)

website

RIF Leading to Reading Home RIF Leading to Reading Home RIF Leading to Reading Babies Landing Page RIF Leading to Reading Babies Games RIF Leading to Reading Preschool Landing Page RIF Leading to Reading Preschool Videos RIF Leading to Reading Meet Riffy and Rita

Reading is Fundamental (RIF) is the nation's largest children's literacy program. The non-profit organization asked kapow to create a mini-website to provide resources for parents to encourage reading in preschoolers, toddlers and babies. kapow's challenge was to design a colorful, engaging website that immediately captures the imagination and attention of a child. The highly interactive site provides a range of exciting activities that help children discover the joy of reading along with their parents. kapow also provided a Spanish-language version of the site. The original animal characters for the site were designed by Fuszion.

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